Case Study · Website Rebuild

From a Wix template to a totally custom design.

We rebuilt a slow, generic platform site for author and speaker Andrea Griffith into a fast, hand-coded website that loads in half a second and actually converts.

Andrea Griffith · Author & SpeakerSt. Augustine, FLSingle-page rebuild
The Challenge

A platform site that looked the part but couldn't perform.

Andrea's message was strong. The website carrying it wasn't. The old Wix build was slow, generic, and invisible to search — and it couldn't even capture a contact.

01 · Slow

172 requests and 122 scripts loaded on every visit, with 7 JavaScript errors on the homepage.

02 · Generic

A template layout with stacked text links and no real brand — it read like a directory, not an author.

03 · Invisible

No structured data for search or AI, and a contact form that only opened the visitor's mail app.

The Results

The numbers tell the story.

Measured live on both sites the same day, on the same connection.

93%
Fewer requests
172 → 12 network requests
2.5×
Faster load
~1.5s → 0.6s fully loaded
0
Console errors
7 errors → clean build
5
SEO schema types
none → search & AI ready
See the difference

Same message. New experience.

Every word and photo carried over. Drag the handle to compare the homepage, before and after.

Original Wix homepage for Andrea GriffithBefore · Wix
Redesigned homepage for Andrea GriffithAfter · Rebuild

Drag the handle · or use arrow keys

What we rebuilt

Before & after, line by line.

Before · Wix

The old build

  • 172 requests & 122 third-party scripts
  • 7 JavaScript errors on load
  • Generic template, weak hierarchy
  • Podcast & books were plain text links
  • No schema, sitemap, or social cards
  • Mail-app-only contact form
  • Locked into a monthly platform
After · Rebuild

The new build

  • 12 requests, 0 third-party scripts, 0 errors
  • Loads fully in under a second
  • Custom "Editorial Sanctuary" brand system
  • Integrated player, episode grid & clips strip
  • Full JSON-LD, sitemap, canonical & OG cards
  • Live contact form with spam protection
  • One portable file, no platform lock-in
Under the hood

Built to last, not to rent.

Hand-coded

A single static file. No CMS, no build step, no plugins to break, no monthly platform fee.

Fast by default

12 requests, optimized images, preloaded hero & fonts. Under a second to fully loaded.

Working form

Submits without leaving the page and emails Andrea via a serverless function, with a spam guard.

Integrated podcast

Click-to-play featured player, full-episode grid, and a swipeable clips strip from her channel.

Search & AI ready

JSON-LD for her person, site, podcast, books & events, plus sitemap, canonical and share cards.

Mobile-first

Safe-area aware, tuned hero framing, and a layout that reads beautifully from phone to desktop.

Top to bottom

The full page, side by side.

Scroll each frame to compare the complete homepage — original on the left, the rebuild on the right.

Before · andreagriffith.net (Wix)
Full original Wix homepage
After · the rebuild
Full redesigned homepage

Both captured at 1440px desktop width on the same day.

The takeaway
A ministry leader's website should move at the speed of trust — fast, warm, and ready to deliver the next message.
Ministry Builders

Your site could be next.

If your website is slow, generic, or invisible to search, we'll rebuild it into something that actually carries your message.

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